Akzidenz Grotesk Typeface Series Of Foundries.
Akzidenz Grotesk Typeface Update Web Désign.
This bold look continues into television advertisements, with the letters disappearing from the words, and the focus on the typeface is more honed in on for us all from this.Īlthough the Akzidenz-Grotesk typeface is now the most associated to the American Red Cross, we can still see its influences today in other typefaces like Helvetica and Univers, which are famously used today throughout advertising mediums as stated by Martin Majoor of the Ninth Letter. Their current “Missing Types” campaign focuses on the missing letters which helps not only accentuate the message of needing A, B, and O blood, but also the letters themselves stand out even more with the typeface, due to the bold look that grabs our attention. This warm and inviting tone that they take is also built into their ideology of how to present topics. Looking specifically at the font within the multiple advertisements American Red Cross uses, it can be seen as a way to clearly get the idea across, while still being family friendly. This clear and concise font can be seen universally, on billboards and television, with the clean lines it helps give no question as to what letters a person may be reading when viewing the advertisement. From American Red Cross, they describe why they use the Akzidenz-Grotesk font, simply because it gives a way for the non-profit organization to send their message in a clear and objective communication. With a constant mission to get people to donate blood, and the lack thereof despite the need for blood, using this type face can help drastically. Department of Health and Human Services recognizes that there is a huge margin between people donating blood, and the transfusions. They hold onto this typeface throughout their website as well. Although there is a whole family within the Grotesk series in this company now, the Akzidenz-Grotesk typeface has held its legacy of being the tried and true.Īmerican Red Cross has made this typeface, or font, their original and official font for everything ranging from the logo to television advertisements. Told by Douglas, Akzidenz-Grotesk is derived from a mixture of the two serif fonts Walbaum and Didot it shows intense similarities when the serifs are removed from the typefaces. When looking at this typeface compared to other sans serif typefaces, it can be seen as an “old reliable” type. It is also noted that this typeface was one of the first sans serif fonts to be widely used and recognized.
The Akzidenz-Grotesk typeface was created by none other than the Berthold Type Foundry in 1896 as stated by Ava Douglas of History Graphic Design.
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